iPhone 15 Pro、iPhone 15 Pro Max用戶滿意度繼續下降

蘋果在iPhone 15 Pro和iPhone 15 Pro Max上提供了多項重大升級，例如採用新型鈦合金外殼，儘管如此，這批新機型並未贏得消費者的廣泛好評。最近一項囊括了超過70萬條Google用戶評價的調查顯示，越來越多的用戶開始針對蘋果新一代“Pro”系列手機的不同方面表達他們的不滿。

價格更爲昂貴的iPhone 15 Pro和iPhone 15 Pro Max在客戶反饋上比普通版機型遜色不少。據PerfectRec先前更新的數據透露，截止2023年10月，最新款iPhone 15 Pro成爲史上同類型高端iPhone中客戶滿意度最低的一款，其中5星好評率降至68%。

衆多用戶投訴中，除了令人難以接受的糟糕電池續航外，還提及了突起的後置攝像頭設計，使得手機不能完全平穩放置的問題。此外，消費者還對iPhone 15 Pro和iPhone 15 Pro Max相較於前代iPhone 14 Pro和iPhone 14 Pro Max缺乏明顯吸引力的升級表達了失望。

當前，隨着用戶滿意度持續走低，iPhone 15和iPhone 15 Plus的用戶似乎更樂意於他們的選擇，而非升級到更高檔位的Pro版本。截至2024年1月的數據表明，iPhone 15的5星評價率爲78%，iPhone 15 Plus則是73.5%，兩者都顯著高於iPhone 15 Pro和iPhone 15 Pro Max的相應數據。

蘋果或許會通過未來的軟件更新改善用戶體驗，但這確實需要一些時間。

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來源：WCCF Tech

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Apple offers numerous upgrades to customers if they pick up an iPhone 15 Pro and iPhone 15 Pro Max, including the new titanium alloy chassis, but even that was not enough to gain a positive customer feedback. In fact, according to the latest survey, which makes up more than 700,000 user-generated Google reviews, more users have started pointing out various aspects of Apple’s latest ‘Pro’ models that disappointed them with their purchase. Updated data from PerfectRec had previously reported that the newest iPhone 15 Pro had the lowest customer satisfaction rating of any premium iPhone model that arrived before it, with 5-star ratings having decreased to 68 percent from October 2023. “Our initial study of iPhone 15 satisfaction from October, 2023 found that the 15 Pro had the lowest customer satisfaction of any premium iPhone ever. Since then, the proportion of customers rating the iPhone 15 Pro 5-stars has decreased from 72% to 68%.” Out of the many complaints, which included abysmal battery life, others spoke about the protruding rear cameras, which made the devices difficult to lay completely flat. Other grievances included the lack of compelling upgrades compared to the iPhone 14 Pro and iPhone 14 Pro Max, which is strange to hear since earlier reports have mentioned that the iPhone 15 Pro and iPhone 15 Pro Max tout more exclusive upgrades compared to the previous-generation lineup. “The iPhone 15 Pro wasn’t the only model that saw lower customer satisfaction in January. The percent of purchasers leaving five star reviews declined for all iPhone models from December. The largest month-to-month decrease was for the iPhone 15 Plus, which is generally the best-reviewed model of this generation. The month-to-month decline in satisfaction was statistically significant (p < 0.05 using a proportions test) for all iPhone 15 models.” With the customer satisfaction ratings declining, iPhone 15 and iPhone 15 Plus users are somehow preferring their purchases over those who upgraded to the more premium handsets. The iPhone 15’s 5-star reviews for January 2024 stand at 78 percent, while the iPhone 15 Plus were at 73.5 percent, making them higher than the values for the iPhone 15 Pro and iPhone 15 Pro Max. Perhaps future software updates from Apple might improve the user experience, but that might take a while before the review is edited, and by then, some owners may not bother with those changes.