彭博社:《守望先鋒 2》陷入困境

《守望先鋒2》這款射擊遊戲的開發團隊已數次調整了當初的開發策略。本週,暴雪官方宣佈了一系列重大的最新變動,其中包括取消英雄的付費解鎖機制。


知名遊戲媒體人傑森·施萊爾(彭博社)撰文指出,《守望先鋒2》的這些變革背後並非形勢一片大好。他在文中直言:“《守望先鋒》目前處境堪憂”,並分享了一些核心觀點:

  1. 開發團隊遭受薪酬打擊。在暴雪公司,員工的部分年度薪酬取決於旗下游戲(如系列作品)的市場表現,通常會在每年三月和八月發放與業績掛鉤的獎金。今年三月,《守望先鋒》因表現慘淡,致使相關開發團隊未能拿到這筆獎金,而同期《暗黑破壞神》、《魔獸世界》等遊戲團隊卻依然獲得了獎金支付。

  2. 遊戲貨幣化困難重重。不同於原版需要購買的《守望先鋒》,《守望先鋒2》採用免費遊玩模式,原本打算依靠銷售皮膚、戰鬥通行證和額外內容實現盈利。但根據彭博社的資料,玩家對這款遊戲的付費意願並不強烈,這直接導致了該遊戲的商業表現遠未達到預期。

  3. 徹底告別PvE玩法。《守望先鋒2》最初曾承諾打造一個完整的故事戰役模式,但在去年八月份,開發團隊決定捨棄這一方向,轉而聚焦PvE任務設計。首個包含三個任務的PvE任務包在去年八月以15美元的價格出售,但第二套任務包則延至2024年纔有望上線。傑森·施萊爾在文章中披露,PvE模式已被徹底擱置。首款任務包銷量慘淡,進而引發了負責該部分內容的大部分團隊成員被裁員。

彭博社的這篇報道特別提到,面對當前局勢,暴雪公司意圖在今年加大對《守望先鋒》核心競技模式的開發力度,以求突破困境。

來源:Aroged

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The shooter Overwatch 2 has been on the market for less than 2 years, and during this time the developers have already changed their initial plans for the development of the project several times. Blizzard announced the latest changes, quite significant ones at that, this week. In particular, paid access to heroes will now be cancelled. Well-known gaming journalist Jason Schreier (Bloomberg) released a material where he said that changes in Overwatch 2 are not being introduced out of good luck. He writes that “Overwatch is in trouble right now,” and here are some highlights from his piece: The developers were left without bonuses. At Blizzard, depending on the success of the game (franchise), developers receive bonuses in March and August. In many ways, these bonuses determine their annual salary, given that Blizzard pays a month lower than many other major studios. In March 2024, the Overwatch developers did not receive any bonus due to the poor results of the game, while payments to the teams of Diablo, World of Warcraft and others came.Overwatch can't be monetized. While the original Overwatch was a paid game, Overwatch 2 was released as a shareware game with the expectation of monetization through cosmetics and the sale of battle passes, plus additional components. Judging by Bloomberg's material, players are not particularly willing to spend money on the shooter, which is why the results of the shooter are unsatisfactory.Complete rejection of PvE. Overwatch 2 was initially promised a full-fledged story campaign, but last August it was abandoned in favor of PvE missions. The first set of missions, consisting of 3 tasks, went on sale for $15 last August, and the second set was promised only in 2024. As Jason Schreier writes, PvE has been completely abandoned. Poor sales of the first set led to the dismissal of most of the team that worked on this component of the game. The Bloomberg story notes that Blizzard intends to “double down on efforts” to develop Overwatch's core competitive modes this year.

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